On Mother's Day - a heartwarming occasion to express gratitude and celebrate maternal love - May 11, 2025 witnessed a special collaboration. The Tinglin Town Social Affairs Office, Shanghai Zhenghao Public Welfare Foundation, and Shanghai Thenow Purification Technology Co., Ltd. joined forces in a remarkable government-community-enterprise partnership to organize the "Beautiful Mothers" 2025 Zhenghao Mother's Day Charity Event.
This meaningful initiative focused on mothers from special groups, including Alzheimer's patients, bringing warmth and care to nursing homes. The elderly residents deeply felt society's love and respect through the festive celebrations. Participants included representatives from the Tinglin Town Social Affairs Office, Zhenghao Foundation,Thenow volunteers, and residents of the Jinfuju Nursing Home - all coming together for this extraordinary occasion.
The event commenced with volunteers making a spirited appearance, engaging enthusiastically with the elderly residents. A unique finger exercise session quickly bridged generational gaps, filling the venue with continuous laughter and joy as a warm atmosphere instantly blossomed.
Subsequently, Mr. Xu Yongchun, Chairman of Shanghai Jinfuju Nursing Home, delivered a welcoming address. He extended heartfelt greetings to all participants, expressing profound care for the elderly and high expectations for the event's success.
Following this, Ms. Liu Fei from Tinglin Social Affairs Office addressed the gathering. Her speech highlighted the event's significance for mothers from special-needs groups, conveying the government's deep commitment to elderly care and compassion.
The entertainment segment featured spectacular performances: young performer Guo Chengen captivated the audience with a graceful dance interpretation of Mulan Joins the Army, while Guo Chenyu demonstrated powerful martial arts skills in Little Chinese Master Chef, showcasing youthful vitality. Mr. Dong Shengjian added local cultural flair with his Shanghainese rap Jinling Pagoda, delivered in distinctive dialect rhythms. The heartfelt electronic windpipe performance and vocal duet Supporting Each Other by Mr. and Mrs. Zhou Jinliang beautifully conveyed familial warmth. The segment culminated with Guo Chengen and Guo Chenyu's uplifting chorus Light Up the Future, their pure voices delivering heartfelt blessings and bringing the event to an emotional peak.
Following the performances, Ms. Dong Yinglu, Captain of Shanghai Zhenghao Public Welfare and General Manager of Thenow's Operations Center, delivered a gratitude speech. She expressed sincere appreciation to all participants and reaffirmed Thenow's steadfast commitment to philanthropic initiatives and social responsibility.
Beyond the captivating performances, the event's game zone radiated joy and warmth through specially designed activities. The "no-elimination" game format ensured every participating elder could enjoy the fun and receive prizes. Volunteers patiently communicated with and assisted the seniors throughout, guaranteeing smooth participation for all.
In the craft section, the eternal flower hand fan workshop became a major attraction. Organizers provided semi-finished material kits to simplify the process, enabling easy engagement. With volunteers offering hands-on guidance, the elderly immersed themselves in creative focus - soon producing exquisite eternal flower fans one after another.
Simultaneously, accompanied by nursing home administrators and Tinglin Social Affairs Office officials, volunteer representatives carried care packages into other facility areas. They delivered holiday greetings to bedridden residents unable to attend the main event - each thoughtful word and gesture acting like spring sunshine, precisely conveying Mother's Day warmth to every immobile senior, ensuring comprehensive love coverage without oversight.
At the event venue, the bustling presence of professional photographers from Shanghai Photographic Circle commanded special attention. Wielding their cameras, they moved deftly through the crowd, meticulously capturing each elder's joyful moments - freezing frame after frame of "mother's smiles" through their lenses.
Post-shooting, participants could immediately select their photos on-site for printing and framing. This instant keepsake service allowed seniors to take home tangible memories, fulfilling their wish to preserve these precious moments in physical form.
As a co-organizer of this event, Shanghai Thenow Air Purification Technology Co., Ltd. has consistently upheld its corporate social responsibility (CSR) commitments through active participation in public welfare initiatives. This collaboration with the Tinglin Town Social Affairs Office and Shanghai Zhenghao Public Welfare Foundation vividly demonstrates Thenow's dedication to social responsibility in practice.
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