From May 5 to 7, 2026, the Australian international exhibition ARBS was successfully held at the Melbourne Convention and Exhibition Centre. As a key industry event in the Southern Hemisphere, this year's exhibition brought together more than 350 companies and over 17,000 industry professionals from around the world, serving both as a core platform for connecting global resources and as an important window for THENOW to deepen its footprint in the Australian market and accelerate its global expansion. As a leading brand in China's industry, THENOW has cultivated international markets for many years. Taking this exhibition as an opportunity, the company is further strengthening its push into Australia and the Southern Hemisphere, consolidating the foundations of its global growth.
During the exhibition, THENOW showcased its portfolio built around three core product lines (wine cellar air conditioners / wine cabinets, fresh air ventilation systems and dehumidification systems). The display fully demonstrated the strength of its products while further raising the brand's profile in the Australian market, laying a solid foundation for taking deeper root locally and expanding cooperation channels going forward.
Among them, the wine cellar air conditioners and wine cabinets focus on precise temperature and humidity control, creating a stable, quiet and energy-efficient wine storage environment suited to a variety of scenarios such as private cellars and high-end wineries. The fresh air ventilation systems feature PURE ESP, THENOW's nationally patented electrostatic sterilization technology, which integrates sterilization, filtration and total heat exchange to effectively eliminate bacteria, filter out PM2.5 and decompose formaldehyde, delivering both energy savings and environmental protection in line with the global green development trend. The dehumidification systems are purpose-built to address the high humidity problems in parts of Australia, offering intelligent humidity control along with durability and easy operation, and are widely applicable to residential and commercial scenarios. These products precisely match the needs of overseas markets. They not only attracted a large number of overseas professional buyers for consultation and negotiation — many of whom expressed cooperation intentions on the spot — but also allowed more international partners to recognize THENOW's product strength.
Backed by years of solid experience in developing global markets, THENOW presented its intelligent, IoT-enabled, low-carbon and environmentally friendly product solutions to industry experts and partners on site, further strengthening brand awareness in the Australian market. The atmosphere on the show floor was lively, with a continuous stream of industry professionals coming for consultation and negotiation. This fully reflected the market's recognition of THENOW products and demonstrated the company's firm confidence in steadily taking root and sustaining its efforts in the Australian market, adding strong support to its global expansion.
Looking ahead, THENOW will continue to uphold the philosophy of green, intelligent and sustainable development, integrating it into every aspect of technology R&D and market deployment. With solid product strength, the company will deliver high-quality comfort experiences, continue to expand its influence in the Australian market and steadily broaden its global market footprint, bringing its premium product solutions to more regions around the world.
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