Shanghai Thenow Purification Technology Co.,Ltd.
en

Information | forecast of wine consumption trend in 2020

Wine intelligence, a wine research organization, has released its annual forecasts of 2020, and claimed that they reflect the global challenges in the industry.
In 2020, the first year of the next decade, there are five predictions, and holsted said: "we see the continuous development of some existing behaviors, as well as the emergence (or reemergence) of some other behaviors."

forecast of wine consumption trend in 2020

01 Global wine consumption will decline
Wine Intelligence believes that wine consumption in developed countries will be reduced by 2020, but the value of wine consumption will not be seriously affected in general.
"Although overall consumption has decreased, those who drink less wine will spend more on the wine they want to buy," holsted said. As a result, the prices of these wines have been rising for several years in major consumer markets. "
It is predicted that this trend may cause trouble for producers and brand businessmen who rely on the low profit and high sales business model; however, it is also believed that consumers are looking for wine brands with ideas, origins or cultural interests.

02 sustainable development proposition will be carefully examined
Nowadays, environmental buzzwords often appear in the packaging and marketing of wine, and it is expected that consumers will investigate them next year.
Wine intelligence research shows that many consumers can read and believe in sustainable development vocabulary, but holsted said: "we also notice that a small but growing number of buyers are fundamentally more loyal, which is usually due to a comprehensive considerations of environmental, moral, social or lifestyle."
"Next year, I expect such consumers to be more enthusiastic about wine making or viticulture claims and more willing to point out what they consider illegal or unacceptable standards."

03 CBD wine will be further explored
Cannabies based drinks have been causing predictions for some time, but they have not yet started due to the limitations of the laws of different jurisdictions.
Although marijuana will not be accepted or popularized by the mainstream in 2020, more companies are expected to start exploring marijuana.

04 products in wine countries with low reputation will become more popular
Wine Intelligence predicts that wine products in Germany, South Africa, Portugal and Greece will become more popular.
Holsted thinks Riesling from Germany, fresh white wine and mixed red wine from South Africa and Portugal, and light white wine from Greece are likely to become the favorite of consumers.

05 increase investment in creative packaging and service models
The central idea of wine intelligence prediction is that the brand will focus on label and design to highlight consumers who are busy and more visual oriented. At the same time, it is also classic enough to ensure that the quality meets the shoppers. Look for different bottle shapes, icons and colors, which are different from other things on the shelf.
THENOW Products
News Related
  • Enjoy the fresh air with Thenow fresh air system

    Enjoy the fresh air with Thenow fresh air system

    October 16, 2019From October 12th to 14th, 2019, the 77th China Education Equipment Exhibition was held at the Qingdao Expo City International Expo Center. As the largest, most influential and most professional bra...view
  • Advantages of Building An Underground Wine Cellar

    Advantages of Building An Underground Wine Cellar

    November 9, 2020The most ideal wine cellar environment is to be built below the ground level, usually the deeper the better, because the underground wine cellar is constant temperature, the temperature difference bet...view
  • The Necessity of Wine Refrigeration Units

    The Necessity of Wine Refrigeration Units

    April 23, 2019The wine contains a certain amount of pigment, which is easily affected by ultraviolet rays to cause pigmentation and discoloration of the liquor. Red wine contains protein and salt, which precipitate...view
  • Introduction of Wine Cellar Dehumidifier

    Introduction of Wine Cellar Dehumidifier

    July 29, 2019I. Reasons for need of wine cellar dehumidifier:1. Storage of wine needs to meet certain standards. First of all, there should be suitable humidity and temperature.2. Secondly, a good ventilation envi...view
Focus On Us
Facebook